Deal to see EA music licensed for TV commercials, movie
trailers

post from Joystiq on 04 November 2009 04:00:00 AM. © Joystiq

Electronic Arts has signed on the dotted line for Extreme Music to represent its catalog of 2,000 original pieces of music for five years. Variety reports that Extreme will place the publisher's owned music in things like television commercials, movie trailers and anything else that Extreme sees fit -- and EA agrees to -- putting the compositions in.

EA has obtained original pieces of music over the years from many A-list Hollywood composers, as the publisher has sought to blend the realms of film and games. So, if you happen to hear a theme from The Sims playing in the background of a pool insurance ad, or that armed forces ad makes you suddenly want to play Battlefield, now you'll know why.*

*As an aside, Variety mentions EA's Rock Star in the opening sentence ... we have no idea what series that is.

[Via Big Download]