$16.5 Million Awarded In "Hold You Wee For A Wii"
Wrongful Death Lawsuit

post from The BBPS on 01 November 2009 10:00:00 AM. © The BBPS

As many of you may remember, back in January 2007 28 year old mother of three Jennifer Strange died of acute water intoxication after participating in a contest sponsored by a local radio station. The contest, dubbed "Hold Your Wee for a Wii," capitalized on the high demand for the console by creating a competition in which participants drank and "held" as much water as they could. KDND-FM, the Sacramento radio station in question, was warned of the dangers of water intoxication by a caller to the show and the hosts themselves cited a case where a college student died for that very reason during a hazing ritual. Despite this no preemptive measures were taken (i.e. stopping the contest, having an ambulance or doctor on hand) and six hours after finishing in second place, Jennifer Strange died. Ten employees were fired in the wake of the incident.

Today, over two years after her death, the jury in the wrongful death suit against the station awarded her family $16.5 million dollars.

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http://www.thebbps.com/articles/content/165-million-awarded-in-qhold-you-wee-for-
a-wiiq-wrongful-death-lawsuit.html