Left 4 Dead 2 Fantastic Marketing Video

Regular readers may already know that one of my favourite aspects of the video game industry is the marketing techniques used to get the word out.  Big games companies work with the very best marketing and PR companies to produce fantastic launch events, opening nights, virals and campaigns.

The video here is my latest favourite - a Left 4 Dead 2 viral marketing video on Surviving a Zombie attack... It's loads of fun, imaginative, funny and well worth a watch! Enjoy, and if it makes you even more interested in Left 4 Dead 2 - check out the key facts below!

Set in the zombie apocalypse, Left 4 Dead 2 (L4D2) is the sequel to the award-winning Left 4 Dead, the number co-op game of last year (2008).  This co-op action horror first person shooters (that's a lot of genres!) takes you and a buddy through the cities, swamps and cemeteries of the Deep South, from Savannah to New Orleans across five expansive campaigns.

You play as one of the four new survivors armed to the teeth with a range of devastating classic and upgraded weapons as well as the chance to take out some pent up aggression on the great infected with a variety of melee weapons, from chainsaws to axes and even the ever deadly frying pan.

Helping to take L4D2 to the next level is AI Director 2.0 which has the ability to procedurally change the weather, the pathways you?ll take and the enemy population, effects, and sounds to match your style of play and performance.

Grab a copy on November 17th on Xbox 360 or on PC via Steam, and get involved with the latest zombie infestation.  See video above for training and tips!

Some key features:

- Next generation co-op action gaming from the makers of Half-Life, Portal, Team Fortress and Counter-Strike.
- Over 20 weapons & items including 10 melee weapons ? axe, chainsaw, frying pan, baseball bat
- New survivors. New story. New dialogue.
- Five campaigns for co-op, Versus and Survival game modes.
- Multiplayer mode.
- AI Director 2.0: Advanced technology dubbed ?The AI Director? drove L4D?s unique customised gameplay
- Stats, rankings, and awards system
- split screen play (Xbox 360 version only)

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