EA believes the Star Wars MMO could net over 2 mil subs

The price is high with EA's "Star Wars" MMO, and like with most Western MMOs, the cost of development will presumably continue to rise before its 2011 release. The cold, hard business of the matter is that EA will look for a certain amount of loyalists to offset the cost. One analyst, Sterne Agee's Arvind Bhatia, believes that 1 million is that number.

EA expects to exceed that needed offset. According to a recent IndustryGamers report, Agee emerged from an EA meeting with intel indicating that EA expects the MMO to net over 2 million paid subscribers -- a lofty goal (Age of Conan snatched 700k in its first month), but not an impossible one. This is "Star Wars" ... and an MMO, after all. What nerd can resist? The real question, though, is how long will he stay.

Star Wars MMO could see over 2 million subscribers [IndustryGamers]

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